For him · 50ml
Intense
Bold. Fresh. Powerful.
Amber · Cedarwood
₹999₹1,199
Eau de parfum50mlMade in India
Arrive a momentbefore you do.
Five fragrances, made for Indian weather and long days. Eight to ten hours of wear from two sprays. Nothing here fades by lunch.
It starts as detail.
Gold, pressed into black glass.
Then it becomes form.
Weight you notice before you open it.
Then it becomes yours.
Explore the collectionFeatured fragrance
The house recommends
01 / 05
Avenues Intense, fragrance 1 of 5
Confidence, bottled.
Worn by those who own the room.
- Fragrances
- 05
- Eau de parfum
- 50ml
- On skin
- 8–10h
- Made and bottled
- India
The pyramid
A fragrance is three things, arriving in order
What you smell in the shop is not what you wear at dinner. Perfume unfolds in tiers, and knowing which tier you are smelling is most of the education.
Top notes
First 15 minutes
The opening
The lightest molecules, and the first thing anyone smells. Citrus, herbs, cool spice. They are gone quickly by design — their job is to make you lean in.
Bergamot · Lavender · Peony · Citrus Accords · Apple
Heart notes
One to three hours
The character
What the fragrance actually is. Florals and warm spice arrive as the top notes burn off, and this is the accord people will recognise on you across a room.
Orange Blossom · Geranium · Rose · Osmanthus · Marine
Base notes
Three to ten hours
The memory
Heavy, slow molecules that cling to skin and fabric. Amber, woods, musk, vanilla. This is the part still on a collar the next morning.
Amber · Cedarwood · Sandalwood · Patchouli · Vanilla
4 fragrances, one box
Discovery Set
Find the one that is yours before you commit to a full bottle.
Worth ₹4,796 if bought as full bottles
₹1,199₹1,499
The collection
Five fragrances, and no filler
Each one built around a single idea, and finished only when it lasted a full day on skin.
All prices inclusive of all taxes. Free delivery over the threshold shown at checkout.
Know Avenues
We would rather make five well than fifty quickly
Good fragrance in India was either imported and priced like jewellery, or affordable and gone within the hour. We built for the gap in between — eau de parfum concentration, oils sourced properly, and formulations tested through a Mumbai summer rather than a European autumn.